A Study on Chinese Tourists’ preferences in Sri Lanka.

Abstract

This research was carried out to analysis the behavior of Chinese tourists to Sri Lanka and the reason behind the low consumption of Chinese tourists in Sri Lanka and how Sri Lanka can attract high consumption Chinese tourists in future.  Both primary and secondary data were collected in this survey. Self-administered questionnaire and unstructured interview methods were used to collect primary data. The survey was conducted over period of four weeks in month of September 2015 and a total of 100 questionnaires were decoded for data analysis.  This study provides data of Chinese tourists’ preference during their holiday in Sri Lanka. It consists of their demographic information,  their consumption custom, purpose of visit, average duration of stay and their preference when selecting outbound tourism destination. The survey results indicate that majority of Chinese tourists were attracted by exotic atmosphere of Sri Lanka followed by nature beauty. For Sri Lanka, the uniqueness which can be promoted to Chinese outbound tourists is the rich culture experience. There are also several recommendations were given to attract high consumption Chinese outbound tourists at the end of this essay.

Key Words: Chinese tourist, behavior, consumption