The Role of Tourism Media in the Promotion of Domestic Tourism in Jordan (Governorate of Irbid as A model)

Abstract

The role of Tourism Media in the promotion of domestic tourism in Jordan is limited, which affected the process of attracting tourists locally and internationally.Studies that dealt with the relationship between tourism and tourism media are limited, therefore, the importance of this study stems from the fact that it`s based on data and information collected from a sample of visitors to the archaeological and tourist sites in Irbid Governorate to identify the role of tourism media in the promotion of domestic tourism, particularly promoting the Jordanian tourism product in Irbid. This study also makes recommendations to the authorities concerned with promoting tourism in Jordan, to help developing and improving tourism media in the country.

Keywords: Tourism media,archaeological,domestic tourism,tourism product,promption.