Evolution of Design in Advertising (From Traditional to Digital) Embraced by Industry Professionals

Ihsan Hammouri, Jehad Ameri, Diran Maltijian, Mutasem AlKarablieh, Haifa’a Bani Ismail



The Internet has changed the way people’s ways of advertising tremendously. Design and related marketing tactics went from traditional to digital in the speed of light, thus online communications have matured a lot and it’s no longer a minefield of annoying pop-up ads. Online advertising also called “internet advertising” became the most favorite of modern marketers in no time, and more methods and design features surface every day to help create effective advertising campaigns. Today marketers use the internet to build businesses, create brand awareness, reach prospects, close deals and increase sales.

In this paper, we will focus thoroughly on the evolution of digital advertising, digital design, modern designers, and we will evaluate the main differences between traditional design and communication tools VS. digital modern design in advertising.

Moreover, this paper discusses the advantages of the ever-evolving digital design and communication, and how marketers use online advertising to deliver new promotional marketing messages for all kinds of products and services, to specific targeted consumers at ease, less cost and with fast and vast reach.

This document also identifies the obligatory skills for the traditional graphic designers as they move into the ever evolving digital and new media world.

Conclusions will portray the effectiveness of online advertising on the modern consumers, especially the young generation as well as the foresighted future of digital design compared to traditional tools and techniques.

DOI: 10.7176/JTHS/42-06

Publication date:August 31st 2019


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