Exploring Visitor’s Socio-Demographic Characteristics and Their Satisfaction Level on Shalban Vihara and Mainamati Museum: A Cross Sectional Study

Abstract

Contemporary forms in tourism impose new trends conditioned by an ever-increasing number of tourists travelling in the world today. It is an undeniable fact that tourists are increasingly demanding and that it is not a simple task to satisfy all their needs and expectations. Tourist satisfaction is an important strategic weapon on which success of a tourist destination is dependent. This study was conducted to see whether travelers are satisfied with their visit to Shalban Vihara and Mainamati Museum and also to highlight factors that contribute to tourist satisfaction. The aim of this study is to offer an integrating vision of the relationship that exists between destination facilities, destination accessibility, transportation system, destination attraction, tourist satisfaction. Questionnaires were distributed to 900 visitors and tourists on Shalban Vihara and Mainamati museum, Kotbari, Comilla. Descriptive statistics, Analysis of variance and linear regression were run on the 900 useable data. The results indicate that 66% respondents were repeat visitors and 14% were first timers. Most of the respondents are dissatisfied about destination facilities.Regression analysis revealed that destination accessibility, destination attraction, transportation system have positive result but destination facilities have negative impact on tourist satisfaction. The findings of this study 97% respondents said there is no facilities in this place and majority were dissatisfied overall satisfaction such that food facilities, rest and relaxation etc. The findings of this study could provide clear guidelines for government people, who involve in tourism sector and destination operators to develop better way to travel on Shalban Vihara and Mainamati museum.

Keywords: Tourist Satisfaction, Shalban Vihara and Mainamati museum, Facilities, Transportation system.

DOI: 10.7176/JTHS/44-01

Publication date:October 31^st 2019