The Study Expectations and Perception Marine Sports Tourists in the Aqaba Special Economic Zone

Abstract

The aim of this study to know the level of quality expected and the level of the perceived quality of the marine sports tourists in Aqaba special economic, identify gaps between both and compared each dimension of quality of service. The selection of an appropriate sample consisting of 300 directed them to form search through the distributed to tourists Royal Marine Sports Federation and 240 questioner forms of tourists and valid for analysis. Servqual scale was also used to measure the gap between the expectations of the tourists from the quality of the service before their use and understanding after obtained through the five dimensions of the Servqual of the quality of the service.As the use of statistical methods descriptive normative Standart divination, duplicates, and ratios to describe the characteristics of the sample respondents answer the dimensions of quality, and also use the link and decadence and contrast test-t, test-f to analyze the results of the study and test the hypotheses. The study found that the difference between the average and the average expectations perception was negative for each dimension of quality, which indicates that the level of perceived quality after receiving the service is less than the level of quality expected before receiving service and all dimensions, which means that the management of the Jordanian Royal Marine Sports Federation work to improve the level of services provided to tourists in every dimension of the quality of the service in order to exceed the expectations of tourists or equally.

Keywords: Quality, Marine Sports, Expectation, Perciption, the Aqaba Special Economic Zone, Royal Marine Sports Federation.

DOI: 10.7176/JTHS/45-04

Publication date: December 31^st 2019