E-WOM as Moderating Effect of Facility and Destination Development to Decision Visiting Perak Island Tourists

Abstract

Pulau Perak Pulau Seribu Jakarta, has the appeal of soft white sand beaches and turquoise sea water, mangroves and other trees are no less beautiful. From the coast of Perak, the island can see directly to the sea floor, not having to dive, with white sand and coral rocks scattered at the bottom. Based on data from the Central Java Pulau Seribu Statistics Agency 2018, local tourist arrivals to Perak Island are 30 people per month and the number of foreign tourists is 5 people per month, indicating the still low number of tourist visits to Perak Island compared to tourist arrivals in the Pulau Seribu which reached 13,792 people per month. To overcome this problem, it is necessary to increase the attractiveness of tourist destinations and the development of facilities on Perak Island. The purpose of this study is to analyze the Electronic Word of Mouth (E-WoM) as moderating the development of facilities and destinations for tourists visiting the Perak Island Pulau Seribus, Jakarta. The population in this study was Perak Island tourists, with a sample of 100 tourists. The sampling method uses random sampling. Data collection methods using survey methods with research instruments is a questionnaire. The data analysis method uses Structural Equation Model-Partial Least Square 3.0 (SEM-PLS). Based on the results of data analysis it was found that the destination has a positive effect on the decision of visiting tourists, E-WoM has a positive effect on the decision of visiting tourists, E-WoM can increase the Destination of tourist visiting decisions. E-WoM cannot improve the development of facilities on tourist visiting decisions. Researchers suggest increasing the diversity of souvenirs that are typical in tourist areas. Improve the places that tourists must visit and the diversity of recreation that tourists can do. Also increases the availability and accuracy of information clearly.

Keywords: visit, destination, E-WOM, facilities, moderation

DOI: 10.7176/JTHS/49-06

Publication date: July 31^st 2020