The Influence of Seasonality Factors on Hotel Occupancy in Jordan

Abstract

Tourism in general is a highly competitive industry. In order to maintain its growth and survival in this aggressive environment, tourism sector ought to hold advantages over other competitors in the market. Such advantages are granted through providing various services that match and exceed customers’ expectations and demands.In a related development, hotel occupancy rate isdependent upon tourism and affected byseasonality, which indicates fluctuations of demand and supply in the tourism industry. This article discusses the nature of seasonality, the principal factors driving the phenomenon and how they influence hotel occupancy rate particularly in Jordan. The concluding section outlines possible strategies which could be introduced in tourism destinations to mitigate seasonality in visitation and lengthen the season during which visitors arrive.

Keywords: Seasonality, Natural Factor, Institutional Factor, Hotel Occupancy, Jordan

DOI: 10.7176/JTHS/57-02

Publication date:June 30^th 2021