Factors Affecting Hotel investment in Ethiopia: Evidence from South Gondar Administrative Zone, Ethiopia

Abstract

The main objective of this study was to examine the factors affecting hotel investment in the case of South Gondar Administration Zone. Descriptive and Explanatory research design and mixed research approach were applied. The data was collected through structured questionnaire and semi- structured interviews. 220 sample respondents were selected for survey questionnaire and 9 informants were selected for interviews. The key informants were selected via purposive and multi-stage stratified sampling. The study was employed both descriptive statistics inferential statistics using SPSS Version 26. On the other hand, the five independent variables namely government policy, infrastructure, socio-cultural, location, and economic factors affect hotel investment. Based on the findings of the study, the researcher recommended that investment and land administration office could be make standard and feasible policy for hotel investor to minimize the complexity of policy.

Keywords: Investment, Hotel, South Gondar Zone, Ethiopia, factors,

DOI: 10.7176/JTHS/58-01

Publication date:August 31^st 2021