Analysis of Utilization of Local Wisdom as a Base for Tourism Village Development in Wewengkon Kasepuhan Customary Citorek, Lebak, Banten

Yogan Daru Prabowo, Nurbaeti ., Sri Mariati


Wewengkon Adat Kasepuhan Citorek is a customary tradition that is legally recognized and is part of the tourism development priorities in the Lebak Regency. As a traditional village that still preserves its local wisdom and has potential in terms of natural conditions, it is not surprising that this area is directed to be optimized in a tourism village concept based on local wisdom. However, the unique potential that exists cannot be optimized into a product or a tourist experience so community contributions to tourism activities and tourism options are still very limited in Wewengkon Adat Kasepuhan Citorek. The research method used is content analysis to conclude the results of information from key stakeholders in the utilization of local wisdom as a basis for the development of tourism villages. The approach to utilizing local wisdom as a basis for developing a tourist village in Wewengkon Adat Kasepuhan Citorek is only visible in terms of buying experience through the Seren Taun Tradition, while buying products are available but very limited as part of tourism offerings. Therefore, further study is needed in the product buying approach to integrate the agricultural sector which is the basis of people's livelihoods with downstream in the form of typical geo products. Whereas in the buying experience approach, it is necessary to package thematic special interest tour packages to create a multiplier effect on improving the economy and maintaining the existence of existing local wisdom.

Keywords: Buying Experience, Buying Product, Local Wisdom, Tour Packages, Agriculture

DOI: 10.7176/JTHS/64-05

Publication date: May 30th 2023

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ISSN (Paper) 2312-5187   ISSN (Online) 2312-5179

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