Hospitality Products as a Pull Factor of Tourism Patronage in Selected Ecotourism Destinations in South West Nigeria

Abstract

Demand for tourism is increasing. It is an activity in a physical space called a destination. It requires providing hospitality services as an activity outside the tourists' or visitors' residences. This research studied four main hospitality products needed in a destination. The products are food, drinks, accommodation and recreational facilities as motivating factors in a destination. The research adopted a quantitative method by administering a structured questionnaire to tourists. The study sampled six destinations in southwest Nigeria. The total number of questionnaires administered was 384 copies. Descriptive data were analysed using frequency, simple percentage, five-point Likert scale, mean values and standard deviation. The inferential statistics were analysed using Chi-Square. The study concluded that hospitality products are an excellent motivating factor in tourists' choice of destination. The researchers recommend that the Destination Management Organizations (DMOs) in charge of the studied destination must ensure adequate provision of hospitality products.

Keywords: Tourism, Motivation, Hospitality, Products, Pull Factors, DMOs

DOI: 10.7176/JTHS/65-03

Publication date:August 31^st 2023