Factors Influencing Competitiveness of Tourism Destinations: Case of Bale and East Bale Zone

Abstract

Tourism destinations face intense competition in attracting visitors and maintaining their market share. To ensure sustainable growth, it is crucial to examine and enhance their competitiveness. This study was aim to examine tourism destination competitiveness in the case of Bale and East Bale zone. A mixed research approach with a mainly explanatory and descriptive design was employ to achieve its objectives. From non-probability, sampling convenience and purposive sampling technique was employed to select key respondents of the study. While stakeholders were, select for interviewees by using purposive sampling technique. A total 385 samples was draw from tourist come to visit East Bale and Bale zone. Self-administered questionnaires and interviews from primary data sources, and reports, an extensive review of related literature from journal articles, books and published and unpublished thesis from secondary data sources would be employ to collect data for this study. Data was analyzed with descriptive statistics to analyze the status of tourism destination competitiveness, and Sam- structural equation model analysis would be employ to identify the factors affecting tourism destination competitiveness SPSS version 26. Data was present by the use of tables, graphs, pie charts with mean, frequency and percentage in the due course of this study. Qualitative data would be analyze using thematic analysis based on the objectives of the study

Keywords: Destination; competitiveness; Tourism; Tourist; factors

DOI: 10.7176/JTHS/70-03

Publication date: June 30^th 2026