Effects of Organizational Communication on Employee Performance: A Case of the Agricultural Development Bank, Tamale.

Abstract

Whenever there is an aggregation of people, there is bound to be communication. Communication is the only way information can be passed on from one person to the other; through the use of both verbal and non-verbal means. The organization, like every other social group uses communication in their daily activities; in interactions between superiors and subordinates, as well as among colleagues, both formally and informally. The objective of this study was to identify the effect organizational communication has on the performance of employees and the Agricultural Development Bank; that is, the three branches in the Tamale Metropolis, Tamale Main, Aboabo and Kaladan were selected for the study.  The design used for this study was the case study. Employees of all three branches were sampled with the combination of both the simple random sampling and stratified sampling. The simple random sampling was used to acquire 30 respondents out of a population of 50 for the administering of interviews, while the stratified sampling was used to sample 6 respondents from among both senior level and junior level employees to be interviewed. Therefore a combination of questionnaires and interviews were used to collect data from employees of the bank. Both quantitative and qualitative methods were used for analyzing the data that was collected, with the use of tables and figures to represent the data. The study showed that information about the bank is published on the website and so employees have a lot of knowledge about the performance of the bank. Results also showed that formal, top-down channel of communication, is predominantly used in the bank. Recommendations were therefore recommended that the bank also makes use of the bottom-up channel of communication.

Key words: Communication, Organization, Performance, Information and Relationship