Overview of Public Policy in Improving Tourism at Kelapa Tuban Beach

Abstract

The tourism sector is one of the priority sectors in development in Indonesia. Law No. 10 of 2009 describes local governments' role in managing resources through tourism based on these regulations. Tuban Regency must maximise the authority given to the welfare of its communities by managing its potential. One of them is maximising management in the tourism sector, such as coconut beach tourism.  This research used a qualitative method. The type of data used as primer data is collected through interviews. Data analysis techniques used are qualitative data analysis. This study shows that the implementation of Tuban Beach Tourism Development policy has been implemented well supported by clear and consistent communication. Support for adequate human resources in quantity and quality and adequate infrastructure resources, but budget resources show not maximum. It is only obtained from ticket/entrance tickets, parking money, and kiosk rental in Kelapa Beach. The parties involved are firmly committed and willing to be involved in implementing The Coconut Beach development. The implementers or related parties involve the community in developing Tuban Beach tourism by providing opportunities to open businesses around the beach. The organisational structure has been well organised with the support of SOP running by the planned procedures.

Keywords: Policy Implementation, Tourism Development, Public Policy

DOI: 10.7176/PPAR/11-2-05

Publication date:March 31^st 2021