Communication Strategy in Community Development (Community EMPOWERMENT) in the Time of the Covid-19 Pandemic in Singapadu Village, Gianyar Regency

Abstract

Village empowerment is an effort to improve the quality of life and life for the greatest welfare of the village community. The formulation of the problem in this study is 1) What is the communication strategy in community development during the COVID-19 pandemic in Singapadu Village, Gianyar Regency? 2) What are the supporting and inhibiting factors for communication strategies in community development during the COVID-19 pandemic in Singapadu Village, Gianyar Regency?In this study using a qualitative descriptive method, based on Communication Theory according to Muhammad (2009). The results showed that the communication strategy in community development during the COVID-19 pandemic in Singapadu Village, Gianyar Regency had been implemented but was not optimal. Communication strategies in community development are analyzed using Communication Theory according to Muhammad (2009) which explains 5 (five) basic components of communication in terms of the sender of the message, namely the party who conveys information, namely the village apparatus to the whole community , but it has not been optimal due to limited staff who understand with information technology. Messages conveyed are in the form of written and oral messages, but the delivery of written messages without an explanation from the village government can lead to misperceptions. Communication has been implemented but has not run optimally because of the unsupported internet connection and some people do not have an android phone. The community is aware of the empowerment program in community empowerment launched by the village government and has participated in the program but has not been optimal. Supporting factors are the existence of community participation, increasing public awareness and the existence of supporting online media. Inhibiting factors are lack of socialization, lack of public knowledge, low quality of human resources and lack of facilities and infrastructure. Communication has been implemented but has not run optimally because of the unsupported internet connection and some people do not have an android phone. The community is aware of the empowerment program in community empowerment launched by the village government and has participated in the program but has not been optimal. Supporting factors are the existence of community participation, increasing public awareness and the existence of supporting online media. Inhibiting factors are lack of socialization, lack of public knowledge, low quality of human resources and lack of facilities and infrastructure. Communication has been implemented but has not run optimally because of the unsupported internet connection and some people do not have an android phone. The community is aware of the empowerment program in community empowerment launched by the village government and has participated in the program but has not been optimal. Supporting factors are the existence of community participation, increasing public awareness and the existence of supporting online media. Inhibiting factors are lack of socialization, lack of public knowledge, low quality of human resources and lack of facilities and infrastructure. Supporting factors are the existence of community participation, increasing public awareness and the existence of supporting online media. Inhibiting factors are lack of socialization, lack of public knowledge, low quality of human resources and lack of facilities and infrastructure. Supporting factors are the existence of community participation, increasing public awareness and the existence of supporting online media. Inhibiting factors are lack of socialization, lack of public knowledge, low quality of human resources and lack of facilities and infrastructure.

Keywords: Strategy, Communication, Community Development, Covid-19

DOI: 10.7176/PPAR/12-4-02

Publication date:June 30^th 2022