Strategic planning for parsa chemical industry Company Using SWOT Analysis, QSPM model (one of the Top companies of Iranian paint)

Abstract

In the complex and competitive business world today speak of a profitable and successful business without a clear methodological map, is nothing more than a joke. Understanding the organization's mission and objectives, environmental and organizational characteristics, resources and organizational capabilities and finally the power and ability of competitors to achieve business success is inevitable but critical  Strategic management process provides a close estimation of environmental changes and more preparation to react toward changes and organization internal/external pressures. Applying a specific strategy based on long-term goals could result in an optimal usage of organization internal resources for taking the environmental opportunities and overcoming the threats. Using the SWOT analysis and QSPM models, the present paper tries to methodize an appropriate strategy for a paint manufacturing company..After completing the checklists provided to assess the strength points, weak points, opportunities, and threats, the weight and importance of each factor was defined by the company managers and they were interviewed for final conclusions. Based on the acquired data, EFE and IFE matrixes were calculated and the results were analyzed on diagrams. The results showed that the company was placed in the region of Competitive strategies. These results were also confirmed by QSPM matrix. The strategy of Obtaining quality certifications gained the highest score and therefore, became the top priority.

Keywords: Strategic Planning, SWOT Analysis, IFE Matrix, EFE Matrix, OSPM Model.