Leisure Facility Sponsorship: An Invaluable Source of Funds for Leisure-Time Physical Activity Programme Enhancement in Nigeria

Abstract

The love and affection of Nigerians toward leisure activities is very wholesome. It is part of the cultural heritage that has been passed from generation to generation and it will continue. The upsurge in the numbers of people longing to participate in leisure activities, coupled with the government privatization policy that has removed all subsidies to parastatals and agencies has put more pressure on leisure managers to look for alternative ways for funding leisure programmes. At the heart of these alternatives is sponsorship.  It appears leisure managers in Nigeria have made little progress in the area of celebrity endorsement and event sponsorship but there is no record of a single naming right deal .This may be that they do not understand the way facility sponsorship works. The purpose of this study is to present facility sponsorship as an instrument that can raise fund for leisure programme development in Nigeria