Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.


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Announcements

 

CALL FOR PAPERS

 

The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
 
Posted: 2015-01-07
 
More Announcements...

Vol 38 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Consumers’ Perception of Online Shopping in Swabi Area PDF
Shah Mehran 1-9
Business Communication Ethics: A Moral Guideline and Critical Reflection PDF
Ngorang Philipus 10-18
Effects of the Factors Determining the Online Purchase Behaviour of the Consumer on Actual Purchase PDF
Şakir Erdem, Tevfik Yoldemir, Ceyda Aysuna Türkyilmaz 19-30
Marketing Mix Analysis Affecting on Honey Purchasing Decision in Batu City PDF
Dewi Masyitoh, Budi Hartono, Zaenal Fanani 31-38


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

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