The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
CALL FOR PAPERS
The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.
The jouranl template can be download here.
Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
Vol 30 (2016)
Table of Contents
|Chinese Brands Emerging in Africa|
|Aminu Gariba, Yu Jun Ying||1-8|
|Analysis of Beef Cattle Market Integration in the Case of Wolaita Zone, Southern Ethiopia|
|The Role of Marketing Knowledge Management in Encouraging Small Entrepreneurial Enterprises in (Exploratory Study in the City of Amman). Jordan|
|Ali Falah al-zoubi, Awatif Younis||16-23|
|Complaint Behaviour between Generations and Its Transmissions: An Exploratory Study in Pakistan|
|Abdul Haseeb Chaudhary||24-31|
|Exploring Weight Coefficient of Intelligent Home Care Service Quality Evaluation Index Based on G1 and Entropy Methods|
|Bo Yang, Jianzhong Chou||32-41|
|Demonetization of Higher Denomination Banknotes in India and Growth of Mobile Wallet Business Transactions|
|S. Harish Babu||42-45|
|A Qualitative Analysis of the Influence of Exclusive Territory and Tying Clauses on Franchisees’ Business Performance and Overall Satisfaction|
|Adams Adeiza, Marlin Abdul Malek, Noor Azizi Ismail||46-58|
|The Impact of Product Quality and Price on Customer Satisfaction with the Mediator of Customer Value|
|Ismail Razak, Nazief Nirwanto, Boge Triatmanto||59-68|
|The Mediating Effects of Customer Equity Drivers on the Relationship between Perceived Brand Innovativeness and Customer Engagement|
|Allan Gueye Mane||69-79|
Paper submission email: JMCR@iiste.org
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