Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 42 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Benefit of Digital Transformation for Telecommunication Organaization PDF
Yousef Adel Alsafadi 1-6
Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products PDF
Nadira BESSOUH, Djaoued OMAR BELKHIR, Fethi ARZI 7-16
Meat Production, Consumption and Marketing Tradeoffs and Potentials in Ethiopia and Its Effect on GDP Growth: A Review PDF
Tekeba Eshetie 17-24
Highlighting the Impact of Electronic Marketing Practices (EMP) on the Performance of SME’s Operating in Least Developed Countries: Evidence from the SME’s Operating in Pakistan PDF
Muhammad Faisal Sultan 25-35
The Impact of Electronic Advertising on the Cereal Importers' Decision to Buy PDF
Mohammad Reza Javadi, Ali Akhavan 36-42
The Impact of Television and Short Message Service Advertising on Customer Behaviour and Brand Attitude PDF
Bahareh Hanjani, Ali Akhavan 43-52
The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar PDF
Catur Permada, Ni Nyoman Kerti Yasa 53-65
Factors Influencing Online Purchasing Intention: The Mediation Role of Consumer Attitude PDF
K.C. Koththagoda, H.M.R.P. Herath 66-74

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ISSN 2422-8451

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