Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 31 (2017)

Table of Contents


Journal coverpage PDF
Journal Editor
Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria PDF
Bintu Mustapha 1-6
Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India PDF
Sarbapriya Ray 7-13
Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi PDF
Aurangzeb . 14-21
Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior PDF
Yasir Karim 22-27
Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores? PDF
M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem 28-34
Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers PDF
Sheeraz Tantray 35-41

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ISSN 2422-8451

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