Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.


Journal Homepage Image

Announcements

 

CALL FOR PAPERS

 

The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
 
Posted: 2015-01-07
 
More Announcements...

Vol 39 (2017)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
Factors Affecting Impulse Buying Behaviors in Shopping Malls: Evidence from Bahawalpur Region, Pakistan PDF
Anmol Rasheed 1-20
Frequency of Trade Obstacles for India’s Micro, Small and Medium Enterprises PDF
Purnachandrarao . 21-31
Enhancing Customer Purchase Intentions through Service Brand Credibility PDF
Rana Tahir Naveed, Mohammad Adnan, Binyamin Shahzad 32-42
“Gauging Customers Attitude in against of Brand Extension, A Mediating Role of Customer Innovativeness”: Study of Life-Buoy Pakistan PDF
Muhammad Faisal Sultan 43-53
The Difficulties Faced in Logistics: By Observed Methods PDF
Sara Iftikhar 54-57
Integrating Logistics Management through Warehousing and Inventory Management to Spawn High Market Share and Profitability PDF
Karibo Benaiah Bagshaw 58-68


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org