Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 47 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Assessing the Influence of Product Quality on Product Turnover of Selected Manufacturing Firms PDF
Karibo B. Bagshaw, James U. Didia 1-5
Research on the Relationship Among Dual Open Innovation, Social Ties and New Product Market Performance PDF
WANG Ting, GU Jibao 6-14
Development a New Scale for Consumers’ Perception About the Ethics of Retailers in B2C E-Commerce in Developing Countries: Evidence from Vietnam PDF
Zhi Yang, Quang Van Ngo, Son Thanh Than 15-22
The Effects of Environmental Regulation, Cooperation and Green Innovation on Regional Green Growth PDF
Qijun Xie, Wei Song, Hui Xia 23-33
The Influence of Package Graphics and Colour Attributes On Consumers’ Buying Behaviour In Kenya PDF
Betty Jepchirchir Kosgei, Jane Wanjira 34-42

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ISSN 2422-8451

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