Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
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Vol 34 (2017)

Table of Contents


Journal Coverpage PDF
Journal Editor
A Review of Challenges and Opportunity of Livestock Marketing in Southern Part of Ethiopia PDF
Sintayehu Shibru 1-4
Factors Affecting Milk Market Supply and Level of Supply by Smallholder Milk Producers: The Case of Dessie Zuria District, South Wollo Zone, Ethiopia PDF
Ali Tegegne 5-15
Dairy Production and Marketing Systems of Smallholder Farmers: The Case of Urban and Pre-urban of Guto Gida and Bako Tibe Districts, Western Oromia, Ethiopia PDF
Kifle Degefa 16-22
Factors Affecting Onion Market Outlet Choices in Ejere District, West Shoa Zone, Oromia Region of Ethiopia PDF
Addisu Hailu 23-30
Customers’ Perception about Micro Finance in India: A Brief Survey on Bandhan Micro Finance PDF
Sarbapriya Ray 31-35
An Assessment of Dano Milk Radio Advertisement on Buying Behavior of Residents of Port Harcourt Local Government, Rivers State, Nigeria PDF
Emmanuel O.U. Ikpegbu, Ben-Collins Emeka Ndinojuo, Eric Godam Gbeneka, Yeibo Edward Diegbegha, Andrew Ike Onyekasor 36-42
Effect of Pricing of New Coca Cola Soft Drink Products on Sales Performance of Coca- Cola Company in Nyahururu Town PDF
Kamau Charles Kiiru, Elizabeth N. Makokha, David Gichuhi 43-49
Using a Marketing Faculty Blog as an Image Differentiator and Learning Resource to Enhance MBA Student Engagement and Loyalty PDF
Art T. Weinstein, Donovan A. McFarlane 50-56

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ISSN 2422-8451

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