The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
CALL FOR PAPERS
The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.
The jouranl template can be download here.
Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
Vol 31 (2017)
Table of Contents
|Effects of Marketing Mix Strategy on Performance of Small Scale Businesses in Maiduguri Metropolitan, Borno State Nigeria|
|Marketing of Agricultural Perishable Products Using Mobile Phones for Improving Rural Income: A Case Study on Shyampur Area of Howrah District of India|
|Impact of Celebrity Endorsement on Customer’s Purchase Intention: Evidence from University Students of Karachi|
|Impact of Emotional Ads, Online Ads and Repetition Ads on Customer Buying Behavior|
|Interior Atmosphere: Does It Really Have an Impact on Consumer Purchasing Behavior at Self- Serving Convenience Stores?|
|M. S. Ishar Ali, K. M. Mubarak, ALMA. Shameem||28-34|
|Leveraging on Consumer Ethnocentrism: A Potential Strategic Tool for Future Marketers|
Paper submission email: JMCR@iiste.org
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