Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
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Vol 32 (2017)

Table of Contents


Journal coverpage PDF
Journal Editor
Beef Cattle Production Systems, Marketing and Constraints in Ethiopia PDF
Matawork Milkias Gobena 1-7
Consumers’ Ethnocentrism and Perception of Country-Of-Origin of Automobiles: Evidence from Nigeria PDF
Ikaba, Yirakpoa Victoria, Wali Kemkamma, Nwiepe, Naata Michael 8-14
The Impact of Employee Satisfaction on Functional Quality Services at Chicken Inn Outlets in Harare, Zimbabwe PDF
Douglas Chiguvi, Sihlobo Nyoni 15-19
Practices of Retailing Marketing in Bangladesh: A Study on Rangpur City PDF
Md. Ferdush Rahman, Arifa Parvin Kemi, Mst. Nishrat Zaman, Sharif Shariful, Md. Julfikar Ali 20-28
Market Condition and Regional Development Planning in Ekiti-State, South Western Nigeria PDF
Okosun, Senator Endurance 29-36
Market Integration and Price Transmission in Poultry Products Markets of Punjab, Pakistan PDF
Sajid Karim 37-43
Fundamentals of Cattle Marketing in Homa Bay County, Kenya: Analyzing Market Intermediaries, Price Formation and Yield Performance PDF
Obama Moses Ouma 44-55
Determinants of Intensity of Market Participation of Smallholder Mango Producers: The Case of Boloso Bombe Woreda, Wolaita Zone, Southern Ethiopia PDF
Takele Honja 56-63
Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya PDF
Rachael Wairimu Macharia, Francis N. Kibera, J. N. Munyoki, Mary .W. Kinoti 64-78

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ISSN 2422-8451

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