Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 36 (2017)

Table of Contents


Journal Coverpage PDF
Journal Editor
Impact of Marketing Strategies on the Performance of Soft-Drinks Manufacturing Companies in North-Central, Nigeria PDF
Ojoma John Sunday, Bello Ayuba 1-12
Effect of Brand Image and Perceived Price Towards Purchase Decision in Kentucky Fried Chicken (KFC) PDF
Yuli Harwani 13-23
Determinants of Bank Selection Choices and Customer Loyalty the Case of Ethiopian Banking Sector PDF
Metasebiay Boru Lelissa 24-38
Effect of Promotional Strategies on Customer Loyalty and Repeat Purchase on the Soft Drink Bottling Industry in Ghana with Special Emphasis on Coca Cola’s (Coke) PDF
Hamza Kaka Abdul Wahab 39-49
Factors Influencing Customer Satisfaction in Retail Malls in Hyderabad: A Study PDF
Gaurav Bhatt 50-57

Paper submission email:

ISSN 2422-8451

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