Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.


Journal Homepage Image

Announcements

 

CALL FOR PAPERS

 

The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
 
Posted: 2015-01-07
 
More Announcements...

Vol 45 (2018)

Table of Contents

Articles

Journal coverpage PDF
Journal Editor
The Export Spillover Effects of Multi National Companies on Local Firms: A Study Conducted in Ethiopia PDF
Mesfin Tesfaye 1-7
Effect of External Environmental Industries, Leadership of Entrepreneurship, Resources and Motivation of Entrepreurship to Orientation and Performance of Entrepreneurship of Leathers Craft Center in Tanggulangin Sidoarjo East Java PDF
H.Teman Koesmono 8-18
The Reinforcing Effect of Brand Extension on Parent Brand in Case of High Involvement Consumer Products PDF
Lamesgin Ayele Tizazu 19-26


Paper submission email: JMCR@iiste.org

ISSN 2422-8451

Please add our address "contact@iiste.org" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright © www.iiste.org