The journal is a peer-reviewed, international and interdisciplinary research journal.
The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.
The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.
IISTE is a member of CrossRef.
The DOI of the journal is: https://doi.org/10.7176/JMCR
Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341
Announcements
CALL FOR PAPERS |
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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies. The jouranl template can be download here. Manuscripts for publication must be submitted to JMCR@iiste.org in MS WORD format with a clear declaration indicating that,
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| Posted: 2015-01-07 | |
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Vol 92 (2024)
Table of Contents
Articles
| Journal coverpage | |
| Journal Editor |
| The Impact of Marketing Strategy on Business Performance: Case Study of a Fast Moving Consumer Goods Company | |
| Charles Sakavumbi Ndandula, Bupe Getrude Mwanza | 1-5 |
| An Overview of Corporate Social Responsibility and the Use of CSR Initiatives in Sport Industry in the United States | |
| Geumchan Hwang, Benjamin Colin Cork | 6-10 |
| Service Quality Perceptions in a Regional Setting: Mobile Financial Services Perspective | |
| Mohammad Abul Kashem, Mustafa Mamun Hayat | 11-19 |
| The Determinants of Customer Satisfaction: The Case of Dashen Bank and Wegagen Bank, Hawassa Branch | |
| Habtamu Ketsela Fekede | 20-41 |
| Information Asymmetry and Usage of E-Banking Transactions Through Mobile Phones in Commercial Banks | |
| Nicholas Gregory Okello, Anywar Thomas, Judith Awacorach | 42-53 |
| Assessing the role of stakeholder relationships in the promotion of a major event on social media | |
| Colin Cork, Terry Eddy, Katie Lebel, Lamar Reams | 54-60 |
| Advertising Effects on Consumer Purchasing Behavior: The Case of Undergraduate Students in Ghana. | |
| Anthony Webster Tenya, John Ahorsu-Walker, Clare Teroviel Tergu, Emmanuela Fiedler, Justice Dadzie | 61-70 |
Paper submission email: JMCR@iiste.org
ISSN 2422-8451
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