Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 79 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Analysis of Live Goats Market Chain: The Case of Pastoralists in Moyale District, Ethiopia PDF
Umer Abdinasir 1-10
Apartment Purchase Decision Variables in Real Estate Companies: Sales Teams Perspective in Addis Ababa, Ethiopia PDF
Neftalem Kebede Zinabu 11-19
Analysis of Market Structure and Conduct of Date Palm (Phoenix dactylifera, L.) in Jigawa State, Nigeria PDF
Kabir Abdulaziz, Amina Mustapha, Aminu Suleiman, Ashafa Salisu Sambo, Mohammed Mustapha Bada 20-35
Using Buyer Personas to Better Understand the Barbadian Consumer PDF
Justin Perch 36-42
Factors Influencing Consumers’ Buying Decision in Indian Trade Show: Evidence from Mahalaxmi Saras Exhibition, Mumbai PDF
Madhumita Patil, Jayashree Bhakay, Barsharani Maharana 43-49

Paper submission email:

ISSN 2422-8451

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