Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:

Index of this journal: EBSCO (U.S.) Index Copernicus (Poland) Ulrich's Periodicals Directory (ProQuest, U.S.) JournalTOCS (UK) PKP Open Archives Harvester (Canada) Bielefeld Academic Search Engine (Germany) Elektronische Zeitschriftenbibliothek EZB (Germany) SCI-Edge (U.S.) Open J-Gate (India) OCLC WorldCat (United States) Universe Digtial Library (Malaysia) NewJour (Georgetown University Library, U.S.) Google Scholar The IC Impact factor value of this journal is 3.341

Journal Homepage Image





The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 77 (2021)

Table of Contents


Journal coverpage PDF
Journal Editor
Dynamics of Poultry Production System, Constraints, Opportunities and Marketing in Ethiopia PDF
Alemayehu Guteta 1-9
Review on Live animal and Meat Marketing and Production in Ethiopia PDF
Rozina Gidey 10-17
Determinants of Market Access for Members of Improved Potato Seed Producers’ Cooperatives in West Showa Zone, Oromia Regional State, Ethiopia PDF
Tolossa Fufa Gulema 18-32
Changes in Consumer Purchasing Behavior Due to COVID- 19 Pandemic PDF
Salma. Akter, Taj Ashrafi, Victoria Waligo 33-46
Brand Awareness Through Sports Sponsorship: Assessing Family Bank’s Eldoret Half Marathon PDF
Lilian Mulei, Leah Muchemi 47-54

Paper submission email:

ISSN 2422-8451

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©