Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 48 (2018)

Table of Contents


Journal coverpage PDF
Journal Editor
Characterizing Smallholder Maize Farmers’ Marketing in Kenya: An Insight into the Intra-Household Gender, Wealth-Status, Educational and Credit Access Dimensions PDF
Dennis Etemesi Olumeh, Rahma Adam, David Jakinda Otieno, Willis Oluoch-Kosura 1-10
Impact of E-Marketing on Consumer Buying Behavior PDF
Ali Hawas Alharbi, Fahad Hawas Alharbi, Meshari Abdullah Alayed 11-16
Investigating the Effects of Customer Complaints and Feedback Management on Customer Satisfaction in Select Banks in Anambra State, Nigeria PDF
Oranusi, Ifeanyichukwu N, Okolo, Victor O, Wali, Kemkamma, Mmamel Zita U, Obikeze, Chinedum O 17-39
Honey Marketing in Ada Berga District West Shoa Zone, Oromia Regional State, Ethiopia PDF
Etenesh Mekonnen 40-43

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ISSN 2422-8451

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