Journal of Marketing and Consumer Research

The journal is a peer-reviewed, international and interdisciplinary research journal.

The scope of the journal includes, but not limited to, product marketing, pricing, distribution, service, retail , brand management, licensing, ethics, research methods & operations, social marketing, identity, digital marketing, new technologies in marketing and consumer research, behavior and dynamics of consumers, etc.

The journal also covers interdisciplinary research across the topics on technological development, management and behavior sciences.

IISTE is a member of CrossRef.

The DOI of the journal is:


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The journal is a peer-reviewed, international and interdisciplinary research journal. The journal follows a monthly publishing schedule and welcomes original research articles, reviews, reports and case studies.

The jouranl template can be download here.

Manuscripts for publication must be submitted to in MS WORD format with a clear declaration indicating that,

  1. the submission is original,
  2. the submission is not being considered elsewhere,
  3. there is no conflict of interests and,
  4. the authors agree to grant the first editing / publishing rights to the journal upon acceptance.
Posted: 2015-01-07
More Announcements...

Vol 52 (2019)

Table of Contents


Journal coverpage PDF
Journal Editor
Assessment of Marketing Mix Strategies of the Hawassa Millennium Pepsi-Cola Plant PDF
Busheto Belayneh 1-9
Factors Influencing Meat Consumption in Ijebu-North Local Government Area of Ogun States, Nigeria PDF
Akinsulu A. A., Ajijola S., Odetola S.K., D.O. Awoyemi 10-16
Sponsorship Marketing: A Theoretical Link Between Sports Marketing and Brand Awareness of Business Organizations in Nigeria PDF
Nwogu, Cecilia Ugochukwu Kechinyerem 17-20
The Impact of Demographic Variables and Consumer Shopping Orientations on the Purchasing Preference for Different Product Categories in the Context of Online Grocery Shopping PDF
Haseba Hamad, Martin Schmitz 21-32
Economic Viability of Fish Smoking and Marketing: Evidence from Ibi, Taraba State, Nigeria PDF
G.O. Onogwu, Asogah Solomon Edoh, O.G. Akise 33-46

Paper submission email:

ISSN 2422-8451

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