The Impact of Intrinsic Motivation on Creative Expressions: Does Pro-Social Culture Makes Any Difference?

Atif Bilal


The aim of the research is to investigate the effect of organizational intrinsic motivation on the creative expression of employee and explore the moderating effect of pro social culture on this relationship. . The sample size of the study included 312 workers of service industry from Islamabad/Rawalpindi. The sampling strategy used for this study is convenience sampling technique. The results of this study confirms from the literature and findings that intrinsic motivation plays an important role in employee creativity. Furthermore, this study also reveals that pro-social culture positively moderates between intrinsic motivation and employee creativity. The study finds that the employees who possess strong organizational intrinsic motivation will show high level of creative expression in their work. Pro-social culture compliments this relationship with its presence. . This study suggests that the careful control is important, since these effects are long lasting. It is the duty of managers to develop ethical environment to avoid unethical behavior of employees

Keywords: Organizational intrinsic motivation, Pro-social culture, Creative expression.

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