Review of Business Intelligence and Portfolios Performance with Case Study

Abstract

This paper deals with a most important issue that is the effects of business intelligence on portfolios performance, business intelligence can be summarized as the operation to offer the right needs for the right customer which helps the companies' sustainability and continuity also integrity. A study and statistical analysis is performed on some samples of companies and portfolios collected and studied in Jordan. A relationship via business intelligence for both prices discrimination and switching costs and success percent is constructed.

Keywords: business intelligence, portfolios, switching costs.