Stemming the Incidence of Poverty in Nigeria with Marketing Strategies

Abstract

Most African countries are grossly underdeveloped and as such many have its citizens living below the poverty line. In Nigeria, despite the numerous policies and programmes put in place by different governments at one time or the other to reduce the surge of the plague, very minimal successes have been achieved. This research argues that in steering the ship of any state towards development, marketing has a great role to play and as such sought to expose the marketing strategies that will be of value to the government in attacking poverty. Using secondary data sourced from the reports of national and international bodies through the internet, it was found that the poverty margin in Nigeria still ranks high despite the extant reformative strategies targeted at stemming the scourge. Against this backdrop, the researcher advances some marketing strategies that will serve as a panacea for poverty alleviation in Nigeria and other countries especially those within the African continent.

KEYWORDS: Big push strategy, Government policies and programmes, Marketing Institutions, Marketing strategies, Poverty and Structural Adjustment programmes (SAP).