A Comparative Study on E-marketing Practices of Jordan Kuwait Bank and Arab Bank

Abstract

In this research paper, an effort has been made to investigate the e-marketing practices in Jordan Kuwait Bank and Arab Bank. This study is an empirical study which aims to measure the differences in electronic marketing practices of Jordan Kuwait Bank and Arab Bank. Data has been collected through questionnaires designed on a five point Likert scale. Independent sample t-test has been used as the statistical tool to measure the differences between the satisfaction level of customers in Jordan Kuwait Bank and Arab Bank regarding internet banking, mobile banking, CRM, online bill payment, ATM service. The analysis of the data revealed that significant differences exist between the satisfaction level of customers in Jordan Kuwait Bank and Arab Bank.

Keywords: e-marketing, satisfaction, customers, Jordan Kuwait Bank and Arab Bank.