An Evaluation of Faculty Members Opinions toward Organizational Development Strategy (ODS) in Alignment with Saudi Arabia Vision 2030: An applied Study on Saudi Private Universities

Abstract

-    Vision 2030 is the starting point in all sectors in the Kingdom of Saudi Arabia. Vision 2030 aims to have at least five Saudi universities among the top 200 universities in international rankings which required Organizational Development in education sector and all other sectors. Organizational Development (OD) is a practice to help organizations build the capacity to change and achieve greater effectiveness that will contribute for achieving Vision 2030.

-     The purpose of this study is to evaluate faculty members’ opinions toward organizational development strategy at their universities in alignment with Saudi Arabia Vision 2030 applied study on Saudi Private Universities.

-    The target population of this research is all faculty members at colleges of business and colleges of law at Saudi private universities within the academic year (2017- 2018) in order to investigate their opinions toward organizational development strategy at their universities in alignment with Saudi Arabia Vision 2030. The study tool is a Two-part questionnaire designed by (Nidal Jamil Ahmad 2016), The first part consists of Five questions containing demographic information, The Second part consist of 20 questions related to OD strategy categorized into five dimension (Diagnosis – Design – Deployment – Evaluation – Enhancement). All the items were measured using five-point Likert scale, five points for “Strongly agree”, four points for “Agree”, three points for “Neutral”, two points for “Disagree”, and one point for “Strongly disagree”.

-    The researcher designed and distributed 200 questionnaire forms and excluded 14 forms due to the lack of information which means overall sample is 186 faculty members. The data for the study was collected during (2017-2018). The data collected were edited, coded and processed with the Statistical Package for Science Solutions (SPSS), and discussed in narrative style for clarity and better understanding.

-      Based on SPSS result shown in table (7), Pearson correlation is significant at the (0.05) for OD strategy (Diagnosis – Design – Deployment – Evaluation – Enhancement).

-      Based on SPSS result shown in table (8), Cronbach’s alpha determines the internal consistency or average correlation of items in a survey instrument to gauge its reliability, table (8) alpha coefficient greater than the minimum acceptable 60%.

-      The finding indicated that (Q1& Q2) scored (4.52) and (4.49) which reflect that faculty members at Saudi Private Universities strongly agree about Dean of college has fully awareness of OD strategy and the organizational development strategy relies on realistic data.

-      The finding indicated that (Q4) scored (2.34) faculty members at Saudi Private Universities did not agree on organizational development strategy identifies the priorities for critical problem.

-      The results also indicated that total mean of question number (Q3& Q5) scored (2.83) and (3.37) which reflect neutral answer of (The OD strategy analyses previous failures - The OD strategy analyses strengths and weaknesses).

-      The finding indicated that (Q6& Q8) scored (4.27) and (4.24) which reflect that faculty members at Saudi Private Universities strongly agree about the organizational development strategy uses internal structural interventions (job design, division of labor and hierarchy, arrangements of equipment and people etc) and the organizational development strategy aims to change faculty members behavior. The finding also indicated that (Q9) scored (3.91) faculty members at Saudi Private Universities agree on organizational development OD is guided by specific organizational policies.

-       The results also indicated that total mean of question number (Q7) scored (2.67) which reflect neutral answer of (The organizational development strategy is implemented according to specific timetables).

-      The finding indicated that (Q10& Q13) scored (3.74) and (3.67) which reflect that faculty members at Saudi Private Universities agree about the Organizational development strategy is disseminated throughout the university and it working through self-managed teams.

-      The finding indicated that (Q11& Q12) scored (2.94) and (2.83) which reflect which reflect neutral answer of (The organizational development strategy is discussed by all stakeholder inside the university & The OD strategy is implemented through Empowerment).

-      The finding indicated that (Q14& Q16) scored (2.20) and (2.25) which reflect that faculty members at Saudi Private Universities did not agree about the effectiveness of an organizational development strategy is measured by specific criteria and the OD strategy considered the feedback from faculty members. The finding indicated that (Q15) scored (2.80) which neutral answer of (The OD performance gap is determined by comparing the actual results with the standards).

-      The finding indicated that (Q17& Q18) scored (2.15) and (2.14) which reflect that faculty members at Saudi Private Universities did not agree about the OD strategy reinforce creative behaviors and the OD strategy activates depend on brainstorming sessions. The finding indicated that (Q19& Q20) scored (4.17) and (4.04) which reflect that faculty members at Saudi Private Universities agree about the organizational development strategy contributes to build university culture and the OD strategy enable to overcome deficiencies in the overall performance.

Finally: The overall performance at Saudi Private Universities toward organizational development strategy dimensions is good however there are still area form continuous improvement in order to achieve Saudi Vision 2030.

Keywords: Saudi Arabia Vision 2030 - Organizational Development strategy (Diagnosis – Design – Deployment – Evaluation – Enhancement).