Change Management Process: An Integrated Analysis of the Importance of Effective Communication in an Organization

Abstract

Effective communication can be regarded as the bedrock of all successful businesses. The study investigated the role of effective communication in change management in an organization. The target population was top organizations in Nigeria. The study employed convenient sampling technique in which 140 respondents who were both employees and employers of the various organizations were determined as the sample size. The core principles of change management formed the theoretical basis for the study. The study employed the ex-post factor research design based on qualitative and quantitative research approach in the research process. Descriptive statistics based on graphical presentation of findings and inferential statistics using the Binary Logit Model (BLM) were employed as analytical techniques. The findings of the study revealed that the respondents who were specialists in their respective fields and having requisite years of working experience supported the view that effective communication has a highly significant role in change management in an organization. Similarly, the result of the Binary Logit Model revealed that effective communication causes approximately 34% increase in the variation of change management in an organization. Also, the Wald test ratio revealed that effective communication was statistically significant to change management at the 10% level of significance. Overall, the study concludes that effective communication is a sine qua non for organizational change management. Therefore, it is recommended that for change management processes to yield the require outcome, organizational leaders should inculcate effective communication mechanisms into all organizational operations.

Keywords: Effective Communication, Change Management

DOI: 10.7176/EJBM/13-24-01

Publication date: December 31^st 2021