Generic Structure of the blurbs in Pakistani E-Socio-Romantic Novels

Abstract

This paper studies the generic move structure of the blurbs of Electronic Socio-romantic novels published in Pakistan. It explores the move schema, the number of moves and their order in different blurbs. It also observes the most focused and the most neglected move in these blurbs. 20 book blurbs have been collected from online source and the model presented by Valor (2005) has been adapted for their analysis. The results reveal that there have been total 6 moves and 12 steps in the blurbs of Pakistani socio-romantic novels. Most of the moves have no fix order. The “Description” move has been followed by all the blurbs where as “publisher’s info” has been least attended by them. This suggests that this genre does not rely much on Publisher’s name for their promotion; rather the description of the story has been used as a tool to attract the potential readers.

Key words: book blurbs, socio-romantic novels, genre analysis