The Priorities of English for Business in Albania and the Intercultural Communicative Competences.

Abstract

New developments in the years of democracy in Albania enabled the English out of business in the first plan as the need for businessmen and students studying for business. Albania is rapidly changing with the aim of being part of the process of development and globalization. The higher education in Albania is facing challenges posed by internationalization and cultural diversity. This is clearly reflected in the teaching of foreign languages, especially of teaching English for Special Purposes to economic and business students, which will enable university graduates to work with people that are culturally different. New terms are coined almost every day, due to new realities, or the linguistic needs to express new concepts.This sort of variety enables English to be classified under distinctive purposes such as English for Tourism, English for Medicine and English for Business etc. The reality is that it is not enough to teach or learn English wholly by all means. Thus this sort of division eases both the teacher’s achieving the desired course curriculum and learning comprehending the aimed grammatical structures and branch-related vocabulary.For students studying in Business departments, it is planned to have necessary English input to establish written and oral communication in professional life when graduated from university. However, there are problems to be overcome to provide them such objectives before business English instruction initiated.The aim review communicative competence briefly, then discuss what language, English for business as an International Language (EIL) island and argue that communicative competence, especially socio-cultural- economic competence, of EIL speakers is to be different from that of native English speakers.

Keywords: Business English, Cultural diversity, literacy, global, economic terms, global menagment teaching.