Influence Learning Tour on Salted Fish Processing Behavior in Product Development in Karangantu Nusantara Fishing Port (NFP)

Abstract

In an effort to increase revenue, salted fish processors in Karangantu NFP should be able to change the behavior of production from quantity to quality orientation. The increase in revenue will be difficult to achieve if the salted fish products produced still monotonous and traditional and only sold in sacks or cardboard. Development of a quality product is a creative breakthrough to deal with the condition of availability of raw materials which are uncertain and increase revenue. Learning tour activities undertaken by Salted Fish Processing around Karangantu NFP Banten Province effect on their behavior changes in product development. Salted fish processors is quite confident and have high confidence that they are able to imitate the existing model in the city of Cirebon. The formation of the behavior seen in the interest and motivation are very high. Extension method with social learning approach through the learning tour very well developed by the Government in the formation of behavior and motivation. In addition, social communication, social interaction, and cultural contacts that occur through the sharing of information among communities led to the diffusion of innovation reciprocal, so that in case of adoption of innovation, there will be widespread social change.

Keywords: learning tour, social learning, behavioral changes, adoption of innovation, social change