The Role of Age and Gender in the Relationship between (Attitude, Subjective Norm and Perceived Behavioural Control) and Adoption of E-Learning at Jordanian Universities

Abstract

The purpose of this study is to examine the moderating factors that effect on adaption e-learning among students in Jordanian universities. Two models of e-learning that are observed among adopting institutions are: E-learning as a supplement to traditional classroom model have been introduced by The respondents in this research. The paper takes a social, and technical approach in its investigation by using a research model based on the Theory of Planned Behaviour (TPB) to identify the factors that affect intention to adopt e-learning. The model identifies the age and gender as a moderator between (attitude, subjective norm, and perceived behavioural control) and Behavioural intention. stratified random sampling method was used to select students. 322 from 450 students  which response (71.5%) at three public and three private universities in Jordan.  Hierarchical Multiple Regression Analysis was used to assess the relationships in the constructs. The paper presents some findings on e-learning adoption intention determinants. It also discusses some of the implications of the findings on theory and practice in  Education .

Keywords: Attitude, subjective norm, perceived behavioral control, age, gender, Behavioural intentions, e-learning, TPB.