Internet as an effective tool for modern educational and business administration

Abstract

This paper presents the effectiveness of Internet in the promotion of academic institutions and local business in Enugu through website development and its services. The three organizations chosen for the study were Doma internet services Ltd. Abakpa, Annunciation Specialist Hospital, Emene, Enugu and Information and Communication Technology unit of the department of Urban and Regional Planning, Enugu State university of Science and Technology, Agbani, Enugu.  In the qualitative study carried out in these three organizations, data collections were made by direct observations, filling of structured questionnaires and interviews. 20 chosen respondents were interviewed in each of the organizations to examine the objectives that organisations achieve with websites, what drives the development of websites of organizations and the effectiveness of the website development. 3 respondents out of the 20 chosen respondents were the members of the management of the selected unit and the research questions in Table 5.7, Table 5.8 and Table 5.9 were directed strictly to the members of the management. The work revealed the effectiveness of web site in advertisement, effective communication, administration, business transaction and the creation of awareness on the existence of an organization locally and internationally.

Keywords: Administration, Communication, Internet, marketing, Website.