Marketing Information Services in Polytechnics Libraries in Nigeria

Abstract

This study was to investigate marketing of library and information services prevalent in six geographical zones in Nigeria Polytechnic. The survey method was used for conducting the study, the instruments used for gathering data were questionnaire, observations and documentary sources. The librarians and students were sample using purposive sample techniques. The data collected was analyzed using frequency and percentages. The study reveals the information resources that are available in most polytechnics libraries as books, journals, pamphlets as well as information communication technology in most Polytechnics libraries, also library orientation and current awareness services are mostly used in marketing their resources and services. Recommendations, annual displays and exhibitions of resources were among resources recommended to library resources so as to attract users to library services.

Key word: Communication, Technology, Orientation, Exhibitions, Marketing