The Role of Academic Leaders in Private Jordanian Universities in Creating Competitive Environments in Their Universities According to the Strategic Condition Matrix (ADL Matrix)

Abstract

The present study aimed at identifying the role of academic leaders in private Jordanian universities in creating competitive environments in their universities according to The Strategic Condition Matrix (ADL Matrix). The study population consisted of all academic leaders in private Jordanian universities in the academic year (2019-2020), whereas the study sample consisted of (105) academic leaders. It was found that the status quo of competitive environments in private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from academic leaders’ point of view for the institution’s competitive position, and the institution’s maturity and development in providing services dimensions was moderate. It was also found that there were no significant differences between the estimations of the study sample on the status quo in creating competitive environments in the private Jordanian universities according to The Strategic Condition Matrix (ADL Matrix) from academic leaders’ point of view that is attributed to the Region variable. It was found that there were no significant differences between the estimations of the study sample attributed to the respondent's position. Based on the results, several recommendations were suggested such as adopting contemporary administrative concepts in universities’ management at various levels, for example: Quality Management, Knowledge Management, Labour Engineering, this will lead to upgrading the overall and main university functions and direct them towards competitiveness.

Keywords: Competitiveness, Private Universities, Academic Leaders, The Strategic Condition Matrix (ADL Matrix)

DOI: 10.7176/JEP/11-26-13

Publication date:September 30^th 2020