Attaining Global Relevance through Cutting–Edge Competitive Strategies: A Case Study of Babcock University

Abstract

The study examined the effectiveness of competitive strategies adopted by Babcock University in response to demand for qualitative higher education. The study employs a descriptive research design and involving a population comprising of employees of Babcock University at the main campus, in Ilishan Remo, Ogun State. Structured questionnaires were administered to 60 respondents selected using stratified sampling technique. Data was analysed in form of frequencies and percentages and presented in form of tables and graphs. The study found that Babcock University uses different competitive strategies. Among these include the combination strategy, cost leadership strategy, differentiation strategy, and focus strategy. It was discovered that the main source of competition for Babcock University is international forces (universities outside the country). The study also found that Babcock University possesses various strategic advantages that make it survive in the market or compete favourably against other Universities both public and private within and outside the country. The research established that Babcock University is exposed to opportunities that would enable it to compete favourably against other universities in future. The study found that Babcock University makes organizational changes that make it to remain competitive in the educational Industry in Nigeria. Babcock University is faced with many challenges in the implementation of her competitive strategies. The researchers recommend that through the effective use of TOWS Matrix, Babcock University can ensure that her activities are more feasible and efficient even within the international arena through the proper identification and optimal use of resources.

Keywords: Private University, Babcock University, Strategy, Competitive Advantage, Performance

DOI: 10.7176/JEP/12-22-01

Publication date:August 31^st 2021