Ideal Quality of University Business Education Curriculum Required for Successful Graduates Employment as Perceived by Lecturers

Abstract

Business education is education for and about business.  The purpose of business education programme is to make the business education graduates successful entrepreneurs after graduation.  The problem of the study is that business education graduates are not doing well in their entrepreneurial ambitions.  The study therefore assessed the ideal qualities of business education curriculum for successful graduates employment.  One research question was raised and three hypotheses were formulated to guide the study.  The design of the study, was a descriptive survey.  The population which also served as sample consisted 126 lecturers in Business Education in Universities in South South geopolitical zone of Nigeria.  A questionnaire comprising 20 items which was adequately validated and has a Cronbach Alpha reliability coefficient of 0.83 was used for the study.  Data were analyzed using mean and standard deviation.  The findings are quality university business education curriculum should be comprehensive, varied in nature, provide an understanding of business world, ability to acquire relevant knowledge and skills, correlation of subjects, individualized instruction, constant review and provision for entry into jobs among others which are required for successful graduates employment.  It was recommended that universities authorities should provide adequate teaching facilities and constant curriculum review to make the business education programme functional in the world of work.

Keywords:  Quality; universities; business education; graduates; employment.