Study on the Proximization in the International Publicity Discourse of Chinese-style Modernization

Abstract

The theories and practices of Chinese-style modernization constitute invaluable resources for enhancing international publicity capabilities, which is directly linked to the country's core interests. Hence, constructing discourse that not only embodies the characteristics of Chinese-style modernization but also resonates with international perceptions holds urgent practical significance for advancing national rejuvenation, offering robust public opinion support throughout this process. This study investigates the proximization strategies employed in international publicity, specifically through a quantitative analysis of a self-constructed corpus based on China Daily's reports on Chinese-style modernization. The findings reveal a notably strong emphasis on spatial proximization, a moderate focus on temporal proximization, and a substantial emphasis on axiological proximization, collectively forming a positively skewed discourse. The research extends the scope and depth of proximization theory and offers novel perspectives for enhancing the international dissemination of Chinese-style modernization discourse. Key insights include: (1) leveraging spatial proximization to reinforce the prominence of IDCs and portray extensive interests; (2) augmenting the use of temporal proximization to foster scientific understanding among the public; and (3) emphasizing axiological proximization to build policy confidence and emotional resonance.

Keywords: Proximization Theory, Chinese-style Modernization Discourse, International Publicity

DOI: 10.7176/JLLL/102-10

Publication date: August 30th 2024