Impact of Brand Extension and Brand Image on Brand Equity

Abstract

The purpose of this study was to find out factors influencing on the brand equity. How the brand image and line extension impact on brand equity.  The study statistical population was including different commercial market, Education sector and industrial sector. For the response of such research we distributed 150 questionnaires with the 25 different questions. By use of the SPSS the correlation and regression tests were applied for interpreting the result.  The research results identified that there is positive significant relationship between the dependent and independent variables. The regression result showed that the model is fit and can predict future results of the research. The research will helpful for the commercial markets, related industries and specially for the managers to review their business strategies in order to attract maximum potential customers.

Keywords: brand extension, images, brand equity