Effect of Advertising on Children Behavior in Southern Punjab

Abstract

The intention of this research is to examine that how the television advertising impact on the children behavior with specific objective of to find out that how influence (Children’s Preference, Food advertising, Brand Preference and Purchase behavior) by the commercial Advertising. . Low nutritional food, materialism and unnecessary purchasing are due to TV advertising. The study was based on primary data which was collected from 200 questionnaires during field survey. The data was analyzed and correlation test was run through SPSS. The research results showed that there is positive significant relationship among all the variables. The uses and future directions of the research are discussed.

Keywords: Television Advertisement, Food advertising, Brand Preference, Buying behavior