Assessment of Butter Marketing System and Supply Chain in Case of Damot Woyde Woreda, Southern Ethiopia

Abstract

The study was conducted at Damot woyde district, wolaita zone southern Ethiopia with the objective of assessing butter marketing and supply chain in the area. 132 butter producing and marketing households were purposively selected from the area. Besides different whole sellers, retailers and consumers were interviewed. Almost 100% of the respondent was involved in processing milk and marketing of butter. local cattle are the most dominant milking cows in kept by all three kebeles average butter production per month per head is in  dega 100% of population obtained 1-5kg. w/dega 50% and kolla 40% and 5-10 kg optioned in dega 60% w/dega 30% and kolla 20% respectively. From the total producers 1-5 kegs obtaining are 63.3% and 5-10 kgs are 36.7% respectively. All respondents in three kebeles indicated the seasonality in butter price and yield 94% of retailers responded that butter from producers are not adulterated and 6% of retailers were respondent that   adulterated 80% of the consumers were respondent that butter purchased from retailers and wholesalers are adulterated respectively. Besides, most important constraints in butter marketing along actors and that reduces the income of small holder farmers were poor access of transportation,  adulteration, of retailers and wholesalers in chain. In addition to this consumer responded that 20-40 grams per kg of butter is adulterated purchased from retailers and whole sellers. The whole sellers loaded on every week from the woreda market to different towns of the country like Soddo, Shashamene, Hawassa, maximum 150-350 kgs and minimum 75-150 kgs per week. On average 45 wholesalers were loaded from woreda market. The major type of adulteration that reported by consumers were 67 and 33% of the consumers reported that butter they purchase is adulterated with banana and ‘sheno lega’ respectively in the area.

Keywords: butter, milk marketing, supply chain, Adultration, Damot woyde