Understanding the Attachment Styles, Customer Relational Preferences and Repurchase Intentions

Haseeb Akhtar


Customer relationship management (CRM) is an organization philosophy focusing on customer orientation, appears as an answer to declining customer authenticity in spirited markets, and was permitted by new technologies. This includes the combination of marketing sales & services actions further the implementation of such system which supports to customer knowledge gaining, knowledge sharing and CRM effectiveness. Categorized as the individual attachment avoidance & anxiety which underlay all such individuals’ procedures of romantic attachment. The first element of insecurity is the attachment avoidance which is apprehensive about the uneasiness with friendliness and its dependence on relational associates, liking for arousing detachment & autonomy and exercise of such strategies of deactivating which pact with uncertainty and grief. The anxiety related attached, the second element of attachment style is apprehensive regarding healthy nearness and safety desire, extreme uncertainties in relation to their partners accessibility and one’s who own worth for their partners and exercise of agitated causing strategies for dealing to distress & uncertainty. It shows that customer has different behavior according to their diverse characteristics and argued that the nature and extent of reaction bias varies by customer characteristics in satisfaction ratings.

Keywords: Anxiety and Individual Attachments; Customer Satisfaction; CRM; Relationships Marketing;

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