Participation of the Algerian Family Members in the Decision Process of Purchasing Food Products

Abstract

The study of the family has been the subject of several investigations for many years. Most of the research in this area has focused on the roles of family members in decision-making. In this case, this article proposes a quantitative study devoted to the family decision-making process for the purchase of food products. The purpose of this study is to emphasize the consideration of a family-based decision-making concept. The essential idea on which the hypotheses of the present research are based is to know the cognitive, affective, and conative attitudes of each family member, namely the father, the mother and the children. The results of this study should enable companies (agribusinesses, supermarkets, groceries, etc.) to develop an adequate positioning that can meet the needs of members of the family.

Keywords:Family structure; Decision-making process; Food products; Algerian family.