Impact of E-Marketing on Consumer Buying Behavior

Abstract

In this modern and mechanized world the businesses area doping a number of tools and techniques for marketing. However all the tools are deriving results but the most updated method of marketing is the electronic marketing. It is the method of marketing that derives more target customers as compared to the other techniques. Researchers have sown that since the technology has updated and today the customers are aware of the technology. The customers are more interested in the social media websites and the applications. Hence these applications have becomea good spot of advertisements and promotion. Similarly the search engines are offering adds policy that derives the customers in thebusiness and ultimately maximizes the revenues for the business.