The Attributes of The Bread Store. A Case Study @BreadtalkIndo

Abstract

Research explores the attributes of the bread store, a case study @BreadtalkIndo twitter. There is 557 tweet dataset extracted from @BreadtalkIndo; further analysis findings show there are eight themes, most of the themes related to the product, promotion, and place @BreadtalkIndo. This finding shows that @BreadtalkIndo twitter utilized for further marketing mix optimization.

Keywords: @BreadtalkIndo, Marketing Communication Attribute, Exploratory Factor Analysis

DOI: 10.7176/JMCR/59-04

Publication date: August 31^st 2019