Analysis of Natural Resource Management, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment

Abstract

In general, this study examines the sustainability of business and tourism with the topic of study is to build a model of tourism-based community empowerment in Sari Ringgung Beach, Tegal Mas Island, Bandar Lampung. More specifically, this study aims to analyze the Governance of Natural Resources, Quality of Tourist Attractions, Visitor Satisfaction and E-WOM Towards Tourism-Based Community Empowerment. The population of this study is traders in Sari Ringgung Beach, Tegal Mas Island with a total sample of 65 traders. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The research output is expected to be able to publish articles in international journals. The sampling method uses the saturated sample method. Data collection methods using survey methods with research instruments is a questionnaire. The results showed that Natural Resource Governance had a significant positive effect on Community Based Tourism Empowerment.

Keywords: Governance, Quality, Satisfaction, E-WOM, Empowerment

DOI: 10.7176/JMCR/69-05

Publication date:July 31^st 2020