Consumers’ Attitudes towards Online Shopping: A Comparative Study of Male and Female Consumers

Abstract

Online shopping is very popular in today’s modern world. Because of Covid-19, people are frequently using online shopping. This study tries to find out the male and female consumer’s attitudes towards online shopping. It is of descriptive nature and mostly based on the primary data sources. Purposive sampling technique is used and 200 samples have been collected from different participants. After analysing it is found that apparel and footwear, food, accessories, electronics are the main products consumers purchase from online and time saving, easy to place order, searching the product easily, large selection of products encourages to shop online while low quality, fraud, inability to touch the product work as barrier to online shopping.

Keywords: Online Shopping, Product Preferences, Encouraging Factors, Barriers, Consumers

DOI: 10.7176/JMCR/75-04

Publication date: January 31st 2021