A Study on Consumer Awareness about Handloom Products with Special Reference to Erode District.

Abstract

Handloom Industry is the integral part of textile industry in our country. This industry is placed in the second position in terms of provision of livelihood and comes next to agriculture. It is the largest cottage industries which produce Cotton, Silk, Jute and Khadi in large quantities. The demand and popularity of Indian handloom has been growing not only in our country, but also around the world. Handloom fabric has a unique character which other mill made or powerloom fabric doesn’t have. The distinctiveness of handloom products compared with other mill made cloths is not known to the customer. Hence the present study is an attempt to understand the customer awareness about handloom products. The present study is descriptive in nature. The data required for the present study is collected mainly from primary sources. Stratified Random sampling technique was used to select a sample of 600 customers from five different taluks in Erode District, Tamil Nadu.

Keywords: Handloom, customer, awareness, handloom mark