Jahromi, Negar Mesbahi

• Vol 10 (2015) - Articles
  Effects of Brand Personality on Attitudinal and Behavioral Loyalty of Costumers of the Bank of Industry and Mine Branches in Tehran
  Abstract  PDF
• Vol 12 (2015) - Articles
  Examination the Interrelationships Experiential Marketing, Experiential Value, Purchase Behavior and Their Impact on Customers Loyalty (Case Study: Customers of Hormoz Hotel in Bandar-e-Abbas)
  Abstract  PDF
• Vol 13 (2015) - Articles
  Smart Cellphones Market Segmentation Based on Expected Advantages of Cellophanes Customers
  Abstract  PDF