Determinants for Tourist Satisfaction with Ghorogh Coastal Park: toward an Empirical Model by using the DTP Approach & Results of Path Analysis

Abstract

This study seeks to understand the relations between destination tourism product (DTP) and domestic tourist satisfaction with Ghorogh coastal Park (located in the north of Iran, Hashtpar city). In order to achieve the purpose of the study two-hundred questionnaires were distributed among tourists from August to September in 2012. The main results indicate that destination facilities affect tourist satisfaction, directly and indirectly. Moreover, destination accessibility and costs of tourists affect tourist satisfaction, directly. By using the DTP approach, it is possible to analysis influencing factors in satisfaction with coastal destinations accurately, clearly, and to prevent the issue from being more complicated.

Keywords: destination tourism product, tourist satisfaction, path analysis, Ghorogh Coastal Park.