Regional Leagues as a Model for Success: The Cost-Benefit

Abstract

The purpose of this article is to show the financial potential of the old Yugoslavian league.   Besides the sporting motive and improving competition, this league has a considerable financial potential. Football clubs receive revenues, mainly through three main activities: match day revenues, broadcast revenues and commercial revenue. Competition and creating a larger market will lead to an increase in all three types of revenues. By improving the competition, this league will attract larger finances. We look at stadium capacities, infrastructure, similar projects and the financial potential of this football league to determine the growth potential. Currently the clubs inside this potential league are operating in a much smaller market. This will increase the number of potential customers up to 20 million people. Methods: In addition to theoretical research and application considerations, the author uses a meta-analysis to conduct a comparative study based on historical and statistical data from electronic and printed media. During the preparation of the paper sources from universities, national data banks, and newspaper articles and other available data and statistics were also used.