Analysing the Factors Influencing Employee Loyalty in the Hotel Industry in Takoradi, Ghana

Abstract

This study seeks to analyze factors influencing employee loyalty in the hotel industry in the Takoradi municipality, Ghana. The study seeks to identify the benefits of employee loyalty, determine the factors and strategies employed by management of the hotels to boost employee’s loyalty. This study adopted a combination of both descriptive and exploratory research designs which allowed detailed description and analysis of the variables under study. Characteristics of variables are described and presented and their relationships are explained without manipulation. The study employed a stratified sample of 80 out of target population of 140 employees in six hotels within the Takoradi Municipality, Ghana. The study covered all categories of employees; managers, supervisors, clerks, waiters, cooks and cleaners and achieved a response rate of 85.34%. The results of the study revealed that providing assurances to employees, encouraging employees to have a “voice”, in the decision making process, fair treatment, team work, training and compensation policies were identified as the main strategies that the hotels must incorporate into a commitment-based approach. It was also observed that empowerment and involvement of employees in work gives employee’s a feeling of belongingness and recognition and makes them happy with their job.

Keywords: Descriptive-exploratory, employee loyalty, hotel industry, Takoradi.