Empirical Analysis of Pakistan Hotel industy based on SWOT Model

Abstract

The purpose of this study is to analyze the condition of hotel industry in Pakistan that gained relevance importance in preceding years. For this determination, samples of both local and foreign visitors was selected. Questionnaire was used as instrument for data collection. The researches of this study provide that thirty three percent of local and foreign respondents prefer five star hotel and restaurant Pearl Continental. Further more as empirical SWOT (strength, weakness, opportunities and threats) analysis that can capture the new foreign investors interact with local customers, making changes in economy, avoid risk, create innovation and improve image of Pakistan in global economy of the world. Finally, the consequences of the study found that hotel industry are gained importance with the usage of SWOT analysis through increase strength, opportunities and control weakness and threats, and  improving  brand  image.

Keywords: Hotel industry, SWOT Analysis, five stars hotels and restaurants, fast food restaurants, Pakistan