Evaluation of Service Quality in Aqaba Special Economic Zone Authority (ASEZA) Hotels

Abstract

Defining and Evaluating quality service is of importance to providers of hotel services. This study aims to diagnose the applicability of the Evaluation of service quality in Aqaba Special Economic Zone Authority (ASEZA) hotels.A structured and self-administered survey was used targeting international tourists who were visiting the Aqaba tourism destination, Jordan. The authors delivered 400 questionnaires to international tourists from which 310 were retained and valid for the analysis. A series of exploratory and confirmatory factor analyses were performed to assess the research constructs dimensions, validity, and composite reliability.

Keywords: Tangibles, Reliability, Responsiveness, Assurance Empathy, Aqaba Special Economic Zone Authority (ASEZA)